What’s in it for me?
The question holding all Canadians from
running out and purchasing any product that will allow them a better and
cheaper standard of living. What can this new device do that my old hot water
tank cannot do and why would I spend 10 x more on it.
The truth is any commercialized product
would fail if there is no volume. If there is no volume you will pay heavily.
If gasoline did not have the support from nearly a billion cars on the road we
would not be buying gasoline at $1.25/litre in Canada. If every car was built
custom for each person wanting one, it would cost a million bucks a car. So,
what is the return on investment on a million dollar car to go pick up your
groceries and go to work?
The real question comes down to “what’s
important to me?” or “Do I truly understand the repercussions of burning fuels,
throwing everything in a garbage pit, driving 50,000km a year, using an
overabundance of water to drain my waste down the toilet?” If people stopped
and thought every time they did something and multiplied its costs and effects
by a million. This would give a closer reality to what is really going on.
If our heads began to look at finding
solutions to these “concerns” we could make great change. The changes could
inspire manufacturers to start manufacturing plants in small rural towns in
Alberta. In turn, those manufacturers provide jobs for people interested in
working in technology development and the future of living.
The purchase of your long term payback
Solar PV also redirects some revenue to new business and new industry instead
of all revenue eventually ending in one company’s pocket. The diversification
of technologies also lowers our risk of utter chaos if the dominant energy
industry has a short come or fails for any reason.
Renewable energy is not for everyone and
everything. It is location specific and can only be used properly in specific
applications. For example one family may want a solar Domestic hot water system
installed so, they go to a specialist to have one installed. Couple of weeks
later after seeing the benefits of the solar hot water system his neighbour
wants one too. His neighbour’s house roof pitches point towards the east. The
neighbours system is the same system but will not produce the same output of
hot water because of the location.
Moral of the story is: find out the facts
about renewable energy and home efficiencies. Contact a specialist that has
experience in the field. Talk to people who currently have renewable energy and
home efficiencies products in their home. Pick a budget and invest in these
markets. They will do good for our jobs, our economy, our environment and will
create a more cost-effective standard of living.
If one house in a community takes the lead
and gets involved with making a change it will cost that home owner top dollar.
If he can convince his community of 300 houses to get involved those homeowners
will feel the subsidy of each other on their pocket book.
By
Thank you Matt for this insight into how today the public is not that receptive to making the change to the new technology. When computers first became available for the home back in the mid 70's business much like your own encountered the same resistance to change that you are experiencing with alternative energy today. In fact there are people today that do not want to own or have anything to do with computers. Today computers are every where and the same will happen to alternative energy, you just have to have a lot of patients.
Matt made some good points and the only advice I can give Matt is to keep doing what you are doing there is a great need for change as to how we use our nonrenewable resources. Anyone who stays in the alternate energy business long enough will find that the common people will eventually accept the new technology.
Tomorrow I will be explaining how to wind a Tesla Coil so stay tuned.
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